The Problem
Why Your Home Services Business Isn’t Getting More Clients
Search engine marketing is the most powerful way to bring in new customers—but chances are, you’ve tried SEO, PPC, or ads before with little to show for it.
Symptom #1
Outdated Search Strategy
Some home service businesses still rely on outdated SEO strategies, thinking ranking on Google’s first page is enough. But with AI-driven results, featured snippets, and Local Service Ads (LSAs) dominating search pages, traditional SEO goals are no longer sufficient.
Symptom #2
Failing to Optimize Beyond Google
Many businesses overlook the growing role of AI-powered chatbots and social media search. Platforms like ChatGPT, Perplexity, and YouTube are becoming vital tools for homeowners researching services. Companies that fail to optimize across these channels miss out on high-intent leads.
Symptom #3
Lack of a Comprehensive Marketing Ecosystem
Most home service businesses struggle because their digital presence is fragmented. They rely on either paid ads or SEO, but fail to create a system that seamlessly integrates search, social, and AI-driven strategies.
- Your website isn’t ranking high enough to generate consistent leads.
- Your paid ad campaigns are too expensive or don’t convert well.
- Your lead volume and quality aren’t where they need to be.
The reason? Your strategy is outdated.
When homeowners search for services in your area, what do they see? Ads, local listings, organic results, Local Service Ads, and content. Your business needs to show up in every key touchpoint of a potential client’s search journey. That’s where my Blended Search Strategy comes in.
Get More Leads and More Jobs with a Fractional Home Services CMO
Most home service businesses struggle with marketing because they rely on outdated strategies that don’t drive real revenue.
As your Fractional Home Services CMO, I take a data-driven approach to client acquisition, leveraging SEO, PPC, Local Service Ads, and AI-powered search to ensure your business dominates every key touchpoint.
My Blended Search Strategy isn’t just about rankings or clicks—it’s about generating qualified leads that turn into booked jobs.
With a proven track record of scaling home service companies, I bring CMO-level strategy without the overhead of a full-time hire. I take over the strategy, planning, and execution of all your marketing, handling everything from launching high-converting campaigns to optimizing for Google, ChatGPT, YouTube, and social media searches.
My clients have seen results like a 379% increase in organic calls and a 564% surge in leads. If you’re ready to grow, let’s build a system that delivers consistent, high-value leads month after month.
Data-Driven Strategies
Outdated marketing doesn’t cut it—we use what works today.
Blended Search Domination
SEO + PPC + Local + AI = a system that delivers real cases.
CMO-Level Leadership
What is a Fractional Home Services CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced marketing strategist who provides the expertise of a CMO-level executive on a part-time or contract basis. Instead of hiring a full-time marketing leader, you get a results-driven expert to develop and execute a high-performance client acquisition system at a fraction of the cost.
Why Home Service Companies Need a Fractional CMO
- No More Guesswork – Data-driven strategies focused on booked jobs, not just rankings.
- Save Time & Money – Get CMO expertise without the six-figure salary.
- Fast & Scalable Growth – Leverage SEO, PPC, and AI-powered search for consistent lead generation.
How I Help Home Service Businesses Scale
Most marketing agencies focus on one or two tactics. I build a full-funnel strategy to ensure your business is everywhere potential clients are searching.
✔ Launching high-converting Google Ads & LSAs to drive instant, high-quality leads.
✔ Reducing cost-per-acquisition with data-driven optimizations.
✔ Improving organic rankings for high-value case keywords.
✔ Optimizing for Google, ChatGPT, SearchGPT, and AI-powered platforms where customers search.
✔ Leveraging TikTok, YouTube, LinkedIn, and Facebook Ads for brand authority & lead generation.
✔ Short-form video content strategies that dominate social search.
✔ Developing service pages, local content, and educational guides to attract qualified leads.
✔ Optimizing landing pages & call-to-action strategies to maximize conversions.
Let’s Build a Client Acquisition System That Works
Ready to take your home service business to the next level? Let’s create a scalable marketing system that brings in booked jobs, not just traffic.
Need More High-Value Cleaning Clients?
As a Fractional House Cleaning CMO, I help residential and commercial cleaning businesses generate qualified leads and new clients through a proven, results-driven Blended Search Strategy.
If You Work With Me, You Will Grow Your Client Volume
Most marketing efforts fail because they focus on only a few parts of search. I ensure your business is everywhere potential clients are looking.
Here’s How We’ll Get Your Business More Clients: The Solution – A Blended Search Strategy
The Blended Search System is designed to get real results, fast by leveraging multiple platforms, including Meta Ads, across all major digital platforms to maximize visibility and lead generation. It covers every aspect of marketing needed to get you more valuable home service clients.
Launch Paid Campaigns
We start with Google PPC and Local Service Ads to identify the most profitable keywords driving high-value clients at the lowest cost.
Optimize for Local Search
Using insights from paid ads, we push top-performing keywords into an SEO campaign, improving rankings and organic lead flow.
Build High-Value Content
We expand your website’s reach by creating service area pages, location-based content, and cleaning guides that attract clients.
Retarget & Convert More Leads
We set up remarketing ads to re-engage visitors and turn traffic into booked cleanings.
Track & Optimize Performance
Every lead, call, and booking is meticulously tracked in a custom dashboard, ensuring continuous improvement and ROI.
Leverage Meta Ads
We create high-performing Facebook and Instagram ad campaigns to reach potential clients where they spend their time, increasing brand awareness and conversion rates.
AI-Powered Search Optimization
Leveraging AI-driven tools like ChatGPT and SearchGPT to position your content where potential clients are researching.
Social media Domination
Optimizing short-form videos and targeted ads on TikTok, LinkedIn, Pinterest, and Reddit to expand reach beyond Google.
Beyond Google: Optimizing Across Platforms
Service-based businesses must optimize for AI-powered chatbots (such as ChatGPT, Perplexity, SearchGPT) and social media platforms (such as TikTok, Pinterest, Faceboook, LinkedIn, Reddit) to dominate the market in 2025 and beyond. These platforms are increasingly used as search engines and generate business leads.
Service-based businesses must optimize for AI-powered chatbots (such as ChatGPT, Perplexity, SearchGPT) and social media platforms (such as TikTok, Pinterest, Faceboook, LinkedIn, Reddit) to dominate the market in 2025 and beyond. These platforms are increasingly used as search engines and generate business leads.
Here’s the plan:
- Optimize short-form videos for platforms like TikTok and YouTube to capture user attention quickly.
- Leverage AI search to position your content where users are interacting with AI-powered platforms for answers.
- Target social platforms by regularly updating your content and engaging with users on platforms like Pinterest, Facebook, LinkedIn, and Reddit, which are becoming more integral in search functionality.
Book a Growth Consultation
This Process Works for All Home Service Industries
Regardless of your industry, this strategy can help you bring in qualified, high-value leads.
- Plumbing
- Roofing
- HVAC
- Contracting
- Electrical Services
- Landscaping
A Message for Home Service Business Owners
Most marketing agencies don’t understand home service businesses. They focus on website traffic when what you really need are more booked jobs and service calls.
I’ve worked with plumbers, roofers, HVAC technicians, and contractors for years, and I know what truly matters to you:
- Not rankings.
- Not traffic.
- Not vanity metrics.
- More booked jobs.
Everything I do is focused on helping your business grow with high-quality leads that turn into paying customers.
Work With Us & Get Results
Campaigns Starting at $2,000/Month
- Highly targeted paid search campaigns to attract the right clients
- Top rankings in Google’s “Maps Pack” for local search dominance
- Organic SEO strategies to secure top spots in Google search results
- Expert content creation to position your firm as an industry leader
- ROI tracking & reporting so you know exactly what’s working