SENIOR MARKETING LEADERSHIP. HANDS-ON EXECUTION.
Your Fractional CMO.
Clear direction.
Connected growth.
One senior marketing partner to connect your strategy, team, and channels to the goals that matter.
I help growing businesses turn disconnected marketing into a focused plan, then lead the work and execute the priorities we agree on. Get the leadership you need without building a full marketing department.
Fractional CMO services from $2,000/month.
USD pricing. Remote consulting. A defined scope that fits your business.
THE ROLE, EXPLAINED
What is a
Fractional CMO?
A fractional CMO is a senior marketing executive who leads a business’s marketing strategy, budget, and team on a part-time or contract basis.
A CMO, or Chief Marketing Officer, connects marketing decisions to business goals. The fractional model gives you that leadership at an agreed level of involvement, without creating a full-time executive position.
That can mean clarifying your positioning, deciding where to invest, coordinating agencies, improving the customer journey, and building useful reporting. In my engagements, it can also include hands-on delivery across the channels we prioritize.
More activity isn’t always the answer
More marketing activity.
Still no clear direction?
You have ads running, content being written and agencies sending reports. Yet you’re still the person trying to decide what deserves the budget, and whether any of it is working.
When each channel has its own priorities, the business can lose sight of the bigger picture.
One strategy. One set of priorities.
One person connecting the work to your goals.
But is the customer journey ready?
But is it the right audience?
But what does it contribute?
Still coordinating every moving part.
Agree what success means, prioritize the right activity and keep everyone working toward it.
Leadership that reaches the work
Fractional CMO services
that connect the whole picture.
I help decide what needs to happen, then direct or deliver the agreed work across the channels that matter most.
Direction & positioning
Commercial priorities, audience research, positioning, channel strategy and budget allocation.
A clear reason behind every marketing decision.SEO & content
Technical SEO priorities, keyword research, content planning, optimization and AI search visibility.
Build visibility around what your customers need.Paid acquisition
Google Ads, Meta Ads and, where appropriate, TikTok. Campaign strategy, optimization and landing-page alignment.
Connect media spend to meaningful outcomes.Social & brand
Platform strategy, audience positioning, content pillars, campaign calendars and social-to-website journeys.
Make your presence support your wider strategy.Conversion & nurture
Landing pages, customer journeys, conversion testing, email funnels, lead nurturing and automation.
Turn more of the right attention into opportunity.Measurement & leadership
Analytics, attribution, reporting, team coordination and agency or freelancer management.
Know what is working and what comes next.Priorities come first. The right channels, working together, within an agreed scope.
Compare the plansCHOOSE THE RIGHT KIND OF SUPPORT
Fractional CMO vs.
your other options.
The strongest choice depends on what is missing: leadership, specialist skills, delivery capacity, or all three.
Compare the options below. On smaller screens, scroll the table horizontally.
| What to consider | Fractional CMO | Full-time CMO | Marketing agency | Consultant / freelancer |
|---|---|---|---|---|
| Where it fits | Senior direction with a defined level of involvement | A sustained need for full-time executive capacity | Specialist or multi-service campaign delivery | A specific question, project, or workstream |
| Primary responsibility | Connect strategy, budgets, people, and performance | Lead the marketing function as a permanent executive | Deliver the scope or channels in the agency agreement | Provide agreed advice or specialist output |
| Hands-on execution | Included where specified in your plan | Depends on the role and supporting team | Often central to the engagement | Varies by specialty and contract |
| Team and agency coordination | Part of the agreed leadership scope | Typically part of the executive role | May be included; varies by agency | Usually limited to the assigned project |
| Commitment and capacity | Retained scope and agreed availability | Employment arrangement and full-time capacity | Project or retainer, with agency resources | Project, hourly, or retained work |
| Best reason to choose it | You need someone to lead the bigger picture before a full-time hire | Your scale and complexity justify a permanent executive | You know the direction and need delivery capacity | You have a well-defined gap to solve |
These models can work together. A fractional CMO can lead your existing agency and internal team. An agency can add production capacity. A specialist can solve a technical problem. The advantage is choosing the combination your business needs, with one clear direction.
WHY BUSINESSES CHOOSE FRACTIONAL LEADERSHIP
The advantages of
hiring a Fractional CMO.
The value comes from better decisions and coordinated work, with a commitment suited to your stage.
Senior judgment without a full-time role
Access experienced marketing direction at a level of involvement appropriate to your stage. A permanent CMO becomes the better fit when the role needs full-time executive attention.
A budget tied to priorities
Evaluate channels against your goals and resources. Agree what to invest in, what to test, and what to stop before adding more activity.
A bridge between strategy and delivery
Turn recommendations into briefs, campaign priorities, decisions, and follow-through. Hands-on implementation increases with your chosen plan.
Better use of your existing team
Give employees, agencies, and freelancers clearer responsibilities and performance expectations. You can build on capability you already have.
Less coordination for the founder
Move the day-to-day task of connecting marketing decisions into a defined leadership role. Stay involved in the important business decisions.
A foundation you can build on
Develop positioning, reporting, plans, and processes that remain useful as your business grows and your marketing team changes.
Choose your level of support
How much does a
Fractional CMO cost?
My fractional CMO plans range from $2,000 to $5,000 per month, billed in USD. Choose the level of leadership and hands-on execution your business needs.
LEADERSHIP & OVERSIGHT
Marketing Direction
$2,000 / month
For businesses with people delivering the work who need experienced direction.
- Marketing audit and growth strategy
- Positioning and competitor review
- Channel, SEO and content strategy
- Paid advertising oversight
- Monthly campaign planning and budget recommendations
- Leadership meetings and team or agency coordination
- Analytics review and monthly growth report
STRATEGY + EXECUTION
Growth Leadership
$3,500 / month
For businesses that need direction and more direct involvement in delivery.
- Everything in Marketing Direction
- Hands-on SEO and keyword research
- Content planning and optimization
- Landing-page strategy and conversion optimization
- Google Ads management and campaign development
- Email direction, lead-generation systems and automation
- More frequent performance monitoring
FLAGSHIP · COORDINATED GROWTH
Full Growth Partner
$5,000 / month
For companies ready for senior leadership and coordinated digital execution.
- Everything in Growth Leadership
- Google and Meta Ads; TikTok where appropriate
- Campaign creation, retargeting and conversion tracking
- Social strategy, content pillars and campaign calendars
- SEO, content optimization and commercial landing pages
- Customer journeys, testing and attribution
- Email funnels, lead nurturing and automation
All fees are in U.S. dollars (USD). Clear scope. Clear expectations. We agree priority channels, deliverables, workload and meeting cadence before starting. These plans describe increasing levels of involvement; they are not unlimited production across every channel.
Advertising spend is separate. Media spend paid to Google, Meta, TikTok or other platforms is not included. Additional software, specialist production or resources require prior agreement. Any applicable taxes and the total payable are confirmed in your proposal.
Give the founder’s attention back
You have a business to run.
Marketing needs a lead.
At some point, reviewing every campaign, chasing every supplier and explaining every report becomes a role of its own.
I help take responsibility for the overall marketing direction, with the level of delivery agreed around your business.
under one marketing plan.
Meet your marketing lead
I’m Dr. Onojah John.
Strategy grounded
in execution.
My experience spans SEO, paid acquisition, content strategy, analytics, web development and conversion optimization, working with businesses across international markets.
I bring more than eight years of digital marketing experience to the challenge of turning disconnected activity into a clear, measurable acquisition system. Learn more about my background and approach.
My PhD in Pharmacognosy and Natural Medicine also brings a research-led approach to evidence, claims and decision-making, particularly relevant to healthcare, wellness, beauty and supplements businesses.
How we work together
From marketing audit
to a practical growth plan.
A practical sequence from understanding the business to improving the work.
Understand
Your goals, customers, numbers, team and current marketing.
Diagnose
What is working, where effort is being wasted and what deserves attention.
Prioritize
A focused plan with agreed channels, budgets and measurable objectives.
Execute
Direction for your existing team or hands-on delivery within your chosen plan.
Improve
Review performance, test assumptions and adjust the next set of priorities.
YOUR FIRST 90 DAYS
Build clarity first.
Then build momentum.
An illustrative starting sequence, adapted to your business, chosen plan, and agreed scope.
Audit and establish the baseline
Review positioning, customer journeys, channel performance, budget, and delivery capacity. Identify gaps in tracking and agree which metrics matter.
- Marketing audit and key findings
- Priority opportunities and constraints
- A shared view of the starting point
Set the plan and lead the work
Translate findings into a sequenced roadmap. Clarify responsibilities, campaign briefs, and budget priorities, then begin the agreed work.
- A focused marketing roadmap
- Clear owners and review points
- Execution of selected priorities
Review, learn, and refine
Assess early signals, address delivery bottlenecks, and adjust priorities. Separate meaningful progress from activity that only looks busy.
- Performance review and recommendations
- Documented lessons and next actions
- The next cycle of priorities
This describes the working process, not a promise of a specific revenue or lead result in 90 days. Timing depends on access, resources, approval cycles, and the channels involved.
Is this the right next step?
When should a business
hire a Fractional CMO?
A strong fit is a business with a proven offer, the resources to implement a plan, and a need for senior marketing direction. Professional services, B2B businesses, e-commerce brands, and growing companies can all reach this point.
A narrow posting-only brief usually needs a different service. This engagement is designed around direction, coordination and commercial priorities.
- You invest in marketing but struggle to see what it contributes.
- Your agencies, freelancers or internal team need clearer coordination.
- The founder can no longer manage every marketing decision.
- You need senior leadership before a permanent CMO makes sense.
- You want a partner who can connect strategy with execution.
- You have a strong product or service and want more consistent lead generation.
Before we speak
Fractional CMO
questions, answered.
A good engagement starts with clear expectations.
What is a Fractional CMO?
A fractional Chief Marketing Officer provides senior marketing leadership on a part-time or retained basis. The role connects business goals to positioning, channel strategy, budgets, people, and performance. It gives a business executive-level direction without a full-time CMO appointment.
What does a Fractional CMO do day to day?
The work can include reviewing performance, setting priorities, briefing campaigns, guiding agencies and internal teams, refining customer journeys, and deciding where to invest. My plans also include agreed levels of hands-on work in SEO, advertising, content, conversion, and automation.
What are the main benefits of hiring a Fractional CMO?
The main benefits are access to senior judgment, clearer marketing priorities, coordination across channels, and a level of involvement matched to your stage. The engagement can also reduce the coordination burden on the founder and help an existing team work more effectively.
How is a Fractional CMO different from a marketing agency?
A fractional CMO takes responsibility for the agreed overall marketing direction. An agency often supplies a particular channel or production capability, although some agencies also provide strategy. The two can complement each other: I can lead the plan and coordinate the agency delivering part of it.
When is a full-time CMO the better option?
A full-time CMO may be the better choice when your business needs continuous executive availability, has a large or complex marketing organization, or needs a permanent leader with broad internal responsibilities. Fractional leadership has defined capacity and is not a substitute for unlimited full-time coverage.
Is a Fractional CMO the same as an interim CMO?
Not necessarily. Fractional describes a share of a senior leader’s capacity over an agreed engagement. Interim usually describes a temporary appointment to cover a transition or vacancy and may be full-time. The responsibilities, availability, and duration should always be set out in the engagement.
How much do your Fractional CMO services cost?
Marketing Direction is $2,000 per month, Growth Leadership is $3,500, and Full Growth Partner is $5,000. All fees are in USD. Each plan defines an increasing level of involvement; the proposal sets the channels, deliverables, workload, and communication cadence.
Does the fee include advertising spend and every channel?
No. Advertising spend is separate, and additional software, specialist production, or resources require prior agreement. We prioritize the channels most relevant to your goals. The plans do not offer unlimited production across every marketing channel.
Can you work with my existing team, agencies, or freelancers?
Yes. You may already have the right delivery skills but need clearer direction. I can coordinate priorities, briefs, budgets, and performance reviews across existing partners and staff. Hands-on delivery can be added through the appropriate plan.
How do you measure whether the engagement is working?
We agree on a baseline and measures linked to your business model. These may include qualified leads, conversion rate, cost per acquisition, pipeline contribution, customer retention, or attributable revenue. We also review delivery progress and explain tracking limitations rather than treating every click as a business result.
How do remote collaboration and time zones work?
We agree on meeting times, communication channels, access, and responsibilities before starting. Shared plans and written updates keep the work visible between meetings. This is an independent consulting service delivered remotely, not a full-time employment role.
How long does an engagement last, and when can I expect results?
The duration, review points, and cancellation arrangements are agreed in the proposal. We usually start by defining the most useful priorities for the next 90 days. The time needed for results depends on your baseline, implementation, market, and channels; there is no fixed revenue or lead guarantee.
What should I look for when choosing a Fractional CMO?
Look for relevant leadership experience, an ability to connect strategy to implementation, clear scope and availability, and an approach to measurement you understand. Ask how they work with existing teams, what they will deliver directly, and what needs additional resources.
What happens in the Marketing Growth Review?
We discuss your business goals, current marketing, team, budget priorities, and main challenges. The aim is to understand what is missing, whether fractional leadership is a suitable fit, and what the next step should be. Request your review through the contact form.
One strategy. One clear marketing direction.
Your next stage of growth
needs a clear marketing lead.
Let’s identify what your marketing needs next: stronger direction, better coordination, or more focused execution. Start with a conversation about your business.
Senior leadership and agreed execution.
$2,000 to $5,000 per month.
Request a review through the contact form. We’ll discuss your business and the right next step.